Behind the confessions
A closer look at the purchases that say more about us than we think.
Add to Cart Confessions is about why we buy what we buy: the brands we choose, the groups we fit into, and the decisions that happen somewhere between the shelf and the checkout.
Less jargon. More “oh, that’s me.”
The approach is simple: take consumer behavior seriously without taking the fun out of it. Connect business ideas to everyday choices, and leave room for a little self-recognition.
No shopping shame here.
A brand preference isn’t a character verdict. Looking closer at our buying habits can help us understand the appeal, the trade-offs, and the stories brands invite us to believe.